Social Media Tactical Plan

This plan includes the tactical objectives to be used to accomplish two primary goals of social media:

1. Increase unique traffic to X.com

2. Convert anonymous traffic to known visitors by promoting premium content to

Visitors from social media sites via free content.

Blog – X hours daily/weekly/monthly

Short term objectives:

Key Metrics:

• Increase recognition

• Insert actions to be taken here

• Example: X number of posts

• Blog publication schedule

• Add RSS button

• Increase engagement

• Insert actions to be taken here

• i.e. encourage comments, forum pages, etc.

• Facebook Fan Page

• Insert strategy here

• Items like create a group, encourage interaction, create content

• Also, participate in others groups

• LinkedIn

• Insert strategy here

• Items like create a group, encourage interaction, create content

• Also, participate in Q&A, other groups, etc.

• Referrals from social networks

• Friends on Social Networks

• Number of posts

• Audience growth- unique and returns

• Conversation rate

• Conversions

• Subscribers

• Inbound links

• Technorati, Alltop, and other directory listings

• SEO Improvements

Social Networks – X hours daily/weekly/monthly

Short term objectives:

Key Metrics:

• Increase recognition

• Insert actions to be taken here

• Example: X number of posts

• Blog publication schedule

• Add RSS button

• Increase engagement

• Insert actions to be taken here

• i.e. encourage comments, forum pages, etc.

• Facebook Fan Page

• Insert strategy here

• Items like create a group, encourage interaction, create content

• Also, participate in others groups

• LinkedIn

• Insert strategy here

• Items like create a group, encourage interaction, create content

• Also, participate in Q&A, other groups, etc.

• Referrals from social networks

• Friends on Social Networks

Microblogging (Twitter) – X hours daily/weekly/monthly

 Key Metrics:

• Compile list of company Twitter users

• Promote company blog post through corporate account

• Communicate support issues from social media to support team, ensure follow-up

• Build reputation

• Promote other social networking activities/sites through Twitter

• Update bloggers on a regular basis about all new thought leadership and new products

• Interact with (plus interview, video, etc) at all relevant marketing conferences and local events

• Friends/Followers

• 2nd-order followers (follower’s follower count)

• Velocity – avg. of first-and second-order followers attracted per day since the account was established

• Social Capital – influence of twitter followers

• Centralization – how much influence (reach) is invested in a small number of followers

• Pages ranking on key terms from microblogging sites

Posts by social press about Mingle Media

• Referrals from social press

 Widgets – X hours daily/weekly/monthly

 Short term objectives:

• Creation of widgets

• Distribution of widgets

Key Metrics:

Usage of widgets (by count)

• Posts/Mentions about social widgets offsite

• Referrals from offsite widgets (if any)

Bookmarking/Tagging- X hours daily/weekly/monthly

Short term objectives:

Post key thought leadership (resources and blog posts)

Delicious

• Sphinn

• Reddit

• Digg

• Stumbleupon

• FriendFeed

Review blog sources to identify additional bookmarking sites that may drive traffic

Key Metrics:

•Referrals from bookmarking/tagging sites

• Pages ranking on key terms from bookmarketing/tagging sites

Crowdsourcing/Voting – X hours daily/weekly/monthly

Short term objectives:

•Identify relevant social crowdsourcing and voting sites

• Participate in relevant online community site

• Promote content when applicable in offsite social crowdsourcing and voting sites

• Review blog sources to identify additional bookmarking sites that may drive traffic

Key Metrics:

•Referrals and Visits from Crowdsouring/Voting sites

Additional Notes and Objectives

•Match Buyer Personas to Social Media sites, adjust strategy above to better fit personas

• Train sales about better use of social media

• Create company social media policy

• Discuss social media policy with SEO and SEM vendors

• Consider uses for Ning and other social media sites not listed

About Mingle Media

Mingle Media is a start-up firm offering one stop solution to all of your marketing needs.

At Mingle we work hard to be one of the most results-oriented advertising agencies across North America.

Our dedicated advertising and marketing team at Mingle Media, is a specialized task force of seasoned advertising professionals whose aim is to increase how effectively you advertise and promote your business across all your media channels. Each member comes from their own area of expertise, from strategic and business planning through to creative concept, copywriting, design and implementation.

To do so we approach your market with a curious mind, and a deep desire to understand your business the way you do. With fresh eyes we’ll look at your business model and market, and find new ways to make your communications across all your chosen media more creatively and strategically effective.

Our dedicated interactive development team at our Toronto office will create a Web presence that works hard for your business, and integrates into the rest of your communications and marketing plan. Our team includes designers, writers, programmers, IT staff and search engine experts. They are backed by a team of strong marketers, project managers and researchers.

 

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